Boosts Your Conversions to the Next Level

Within Our E-Commerce SEO Services

When you begin selling online through web marketing, you want to make certain that you are directing the right kind of customers to your site. You can achieve this by ensuring that you have the right type of content with the right keywords.

Search engines rely on matching search terms to terms found on your website, so SEO for an e-commerce website should include informative, descriptive text.

If you have the words on your site that shoppers type into a search engine, you stand a better chance of being found.
In fact, more than 50 percent of all users discover a new company or product after conducting a search.

Keyword Identification

Before making any changes to your website, we conduct research to determine which words and phrases should be included in your content. Keywords or key phrases are what these are.

We'll find out how you should describe your store or products to rank highly in searches by using keyword research tools, Inquire with your customers about how they describe your products, or collaborate with you to find keywords that you already know are successful.

Keywords are frequently related to your products or the central theme of your store. For example, if you sell eco-friendly pet products, you could target keywords related to that theme or focus. "Eco-friendly pet products," "eco-friendly dog toys," and "eco-friendly dog harnesses" are a few examples.
Keyword research is an important part of our e-commerce SEO services because it establishes an effective strategy for your company.

Keyword Implementation:

The following step in our process is to incorporate these high-value, relevant keywords into your website.
These keywords are used by our E-commerce SEO experts in a variety of places, including:

• Homepage
• Page titles
• Image alt text
• Product descriptions
• Meta descriptions
• And more

This is a critical step in developing an e-commerce SEO strategy. It's difficult for search engines - and even users - to see that your website is relevant to a search query unless you optimise it for these relevant keywords.

While you can do your own copywriting to incorporate these suggested keywords, one advantage of working with a full-service digital marketing agency like keev marketing is that we offer SEO copywriting services - keep in mind that some copywriting is included with our e-commerce SEO packages.

Product Page Optimization

Every page on your website should be search engine optimised.

When it comes to e-commerce stores, there isn't much more important to optimise than product pages. Product pages are extremely important because they are likely to rank for extremely specific search phrases, also known as "long-tail keywords."

If you sell green rubber dog bones, you're unlikely to have the long-tail keyword "green rubber dog bone" on your homepage. Your e-commerce SEO strategy would instead concentrate on optimising product pages for these relevant long-tail keywords.

We'll make sure that each page has a title and a paragraph or two of keyword-rich copy that describes the item to ensure that your product pages rank high in search results. It's also a good idea to include the model number (if applicable) so that you appear in searches for that as well.

Images of the items you are selling should also be included on your product pages.

Images are valuable to both users and search engines. Your images give users a perspective on your product, from its size to its colour to its uses. Your images provide search engines with information about the context of your product page.
It should be noted, however, that optimizing images for search engines is critical. Images cannot be "read" by Google, Bing, Yahoo, or other search engines. To understand images, they rely on the image filename, image alt text, and nearby content.

That is why we have a dedicated team that optimizes your images for SEO.

In addition, we thoroughly examine each page of your website to ensure that you're targeting long-tail keywords and aren't missing important SEO elements like title tags. As a result, the product page is ready to convert customers.

Navigation optimization

Making your site user-friendly is also part of SEO for e-commerce sites. Even if you sell a wide range of products, you need an easy-to-use website. We'll make sure that everything has appropriate sections or categories, and that each top-level page has a link from somewhere in your menu.

It is also critical that your navigation is simple to use and comprehend.

If not, users may become confused and leave your site almost as soon as they arrive. Why should they stay if they can't find what they're looking for? This abrupt departure, also known as a "bounce," can result in a higher bounce rate.

High bounce rates indicate to search engines that your website isn't as relevant for the search terms for which it ranks, which can lead to a drop in your rankings. As a result, web design, as well as the design of your landing pages, is an essential component of e-commerce SEO.

Using breadcrumb navigation is one of the best ways we've found to improve SEO for e-commerce.

Breadcrumbs are tiny links at the top of a menu, category, or product page. A trail of breadcrumbs on a website, like the story of Hansel and Gretel, leads you back to where you started.

This method will be used by our award-winning web designers to add links and keywords to your pages and maximise the usability of your websites for users. We provide user experience testing services to maximise the usability of your website.

Content Creation:

The best part is that content marketing has the potential to double your website's conversion rates. Why? You provide value to users by answering their questions or guiding them with unique and informative content.

More than 60% of users prefer businesses that create custom content, which can set your e-commerce store apart from the competition. As a result, businesses that use content marketing more than quadruple their conversions when compared to businesses that do not.

Because it is difficult to compete online, creating original content for your e-commerce store is one of the best ways to both add SEO value and attract customers. A blog, guest posting, articles, press releases, and even ebooks can all be used to create content.

A content marketing strategy serves two purposes: one, it provides additional content for search engines to crawl for keywords and phrases, and two, it communicates to potential customers that you are knowledgeable and trustworthy.