video marketing
Monday, 13th March 2023

The Importance of Video Marketing: Tips and Tricks for Creating Engaging Video Content

Video marketing has become increasingly important in recent years as more and more people consume content through video. According to recent statistics, over 80% of businesses use video as a marketing tool, and over 90% of consumers say that video content helps them make purchasing decisions.

  1. Increase brand awareness: Use videos to showcase your brand’s unique value proposition and raise awareness among your target audience.

  2. Drive website traffic: Use videos to drive traffic to your website, either by embedding them on your website or sharing them on social media.

  3. Generate leads: Use videos to capture leads by offering gated content or including a call-to-action (CTA) that encourages viewers to provide their contact information.

  4. Boost engagement: Use videos to encourage engagement on social media Marketing by asking viewers to like, comment, or share your content.

  5. Educate your audience: Use videos to educate your audience about your products or services, or to provide thought leadership in your industry.

  6. Increase sales: Use videos to demonstrate your products or services, provide testimonials from satisfied customers, or show how your offerings can solve your customers’ problems.

Remember to make your goals specific, measurable, achievable, relevant, and time-bound (SMART) to help you track your progress and achieve success with your video marketing efforts.

Decide on your platform(s)

Choosing the right platform(s) to host and distribute your video content is a key part of your video marketing strategy. Here are some of the most popular platforms to consider:

  1. YouTube: With over 2 billion monthly active users, YouTube is the world’s second-largest search engine and the most popular video-sharing platform. It’s a great platform for educational or entertainment content.

  2. Facebook: With over 3 billion monthly active users, Facebook is the largest social media platform in the world. It’s a great platform for short, snackable video content that’s easy to share and engage with.

  3. Instagram: With over 1 billion monthly active users, Instagram is a visually focused platform that’s great for short-form video content, particularly in the form of stories or reels.

  4. LinkedIn: With over 740 million members, LinkedIn is a professional networking platform that’s great for B2B video marketing. It’s a good platform for thought leadership content, product demos, and industry insights.

  5. Vimeo: Vimeo is a professional video hosting and sharing platform that’s great for businesses that want more control over their video content. It offers advanced analytics, customization options, and a focus on high-quality, creative content.

When choosing a platform, consider factors such as your target audience, your budget, your marketing goals, and the type of content you want to create. You may also want to consider using multiple platforms to reach a wider audience and maximise your video marketing efforts.

Select your video types

Choosing the right type of video for your marketing campaign is essential for engaging your target audience and achieving your goals. Here are some of the most popular video types to consider:

  1. Explainer videos: These videos are short and concise and aim to explain a product, service, or concept to the viewer in an engaging and easy-to-understand way.

  2. Product demos: These videos showcase a product or service in action, highlighting its features and benefits, and can be used to educate viewers and drive sales.

  3. Testimonials: These videos feature satisfied customers sharing their positive experiences with your product or service, helping to build trust and credibility with potential customers.

  4. How-to videos: These videos show viewers how to do something, whether it’s how to use a product, how to solve a problem, or how to perform a task.

  5. Brand videos: These videos showcase your brand’s personality, values, and mission, helping to build brand awareness and affinity among your target audience. 

  6. Live videos: These videos are broadcast in real-time, giving your audience an opportunity to engage with your brand and ask questions in real time.

When choosing a video type, consider your marketing goals, target audience, and the stage of the buyer’s journey that you’re targeting. You may also want to experiment with different types of videos to see what works best for your brand and audience.

Plan content production

content calendar
content production

Planning your content production is crucial to ensure that your video marketing efforts are efficient and effective. Here are some steps to consider when planning your content production:

  1. Develop a content calendar: A content calendar can help you stay organized and plan your video content in advance. This should include key dates, holidays, and events that are relevant to your brand or industry.

  2. Define your target audience: Understanding your target audience is essential to creating video content that resonates with them. This includes their demographics, interests, pain points, and buying habits.

  3. Create a script: Before you start filming, it’s important to develop a script that outlines the key messages and visuals that you want to convey in your video. This will help ensure that your video is concise and on message.

  4. Plan your visuals: Consider the style, tone, and format of your video. Will it be live-action or animated? Will it feature a spokesperson, customer testimonials, or product shots?

  5. Set a budget: It’s important to set a budget for your video production to ensure that your costs are in line with your marketing goals. This may include equipment, props, and post-production editing.

  6. Choose a production team: Depending on the complexity of your video, you may need to hire a production team to handle filming, editing, and post-production.

Remember to test your videos with your target audience and track your results to see what’s working and what needs to be improved. Keev Marketing helps you refine your video marketing strategy and achieve better results over time.

Start your video marketing strategy today

Remember that video marketing is a long-term strategy that requires consistent effort and optimization to be successful. By following these steps and continuously improving your video content, you can drive meaningful results for your business.